Mad Men and Artists: How the Advertising Industry Exploited Art

by Tony Rawlings

Tuesday 29 October 2019

Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns. Tony describes some of the processes by which these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source. From the Renaissance through to the present day fine art continues to provide opportunities to enhance Brand imagery with admiration, humour, satire and irony. In an entertaining and informative lecture Tony uses a wide range of visuals and video to show examples of the original works, the creative process and the (not always entirely successful) advertisements that are the end result.

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